TIM MALONE

AI is creative in the same way artificial grass is a lawn

Tim Malone — Tue, 20 Oct 2026 12:04:58 +0000

AI AND CREATIVITY ← Back to blog AI is creative in the same way artificial grass is a lawn. Tim Malone • 3 min read The dictionary defines “artificial” as man-made, synthetic, or fake: an imitation of something natural. Artificial grass looks like grass from a distance, but it doesn’t grow, and nobody has ever had to mow it.

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The myth of the “creative type” (and why you don’t need a black turtleneck to have great ideas)

Tim Malone — Sat, 17 Oct 2026 21:49:01 +0000

Thinking Styles ← Back to blog Tim Malone • 3 min read During my 30 years working as a Creative Director in international advertising agencies, I witnessed a bizarre form of segregation. In every agency, there is a department called “The Creative Department”. The people who work in it wear jeans and T-shirts, arrive late, and are paid to…

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If I hear another organisational leader say, “Think out of the box”, I think I’m going to slap them. Here’s why.

Tim Malone — Sat, 17 Oct 2026 18:57:46 +0000

Creative Leadership ← Back to blog Tim Malone • 3 min read In the vast majority of cases, “the box” (a metaphor for constrained thinking and ways of working) is imposed by those very leaders and managers who exhort their staff to think creatively. After all, management operates through five basic functions: planning, organising, coordinating…

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Why most organisations don’t like creativity

Tim Malone — Sat, 17 Oct 2026 16:46:53 +0000

Organisational Creativity ← Back to blog Tim Malone • 3 min read Most of us are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We encourage creativity in our children (at least until they reach high school), and we celebrate people like those described in the 1997 Apple…

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